Bethenny Frankel, entrepreneur and star of Bravo's Hit TV show, "Bethenny Getting Married?", created a paparazzi feeding frenzy when she arrived at The Four Seasons Hotel in New York City wearing a dazzling rhinestone bridal sweat suit, purchased from JustJen.com. The bridal sweat suit was one of the memorable fashion moments of an episode of "Bethenny Getting Married?", which originally aired on Bravo in June 2010, and subsequently re-ran throughout July and August and in 2012.
Jennifer Smith, Just Jen's founder and CEO, said, "I was called by a customer who told me that she had seen Bethenny Frankel from "The Real Housewives of New York City" wearing our bride sweat suit. I did a quick search of our orders and, sure enough, Bethenny's order was placed in March, right before her wedding. It took a little while, but we soon realized the hoodie was worn on Bravo's "Bethenny Getting Married?", not "The Real Housewives of New York City".
Bethenny wore the bride hoodie on the "Let Me Eat Cake" episode, which covered her day leading up to the wedding ceremony. The Hoodie that she wore was the 3 row Bride Hoodie, which has three rows of crystals for extra bling. She selected the white velour hoodie, with red rhinestones.
The paparazzi went into a frenzy as Bethenny stepped onto the sidewalk in front of the Plaza Hotel in New York, where the wedding was being held. The photographers' flash bulbs bounced off the sparkling rhinestones with the glittering bride message.
Ever since the hoodie was worn on the show, sales of wedding sweat suits at JustJen.com have risen dramatically! "We get lots of calls from brides and mothers of brides who saw the hoodie on Bethenny and then went online to search for it. Luckily, we are pretty easy to find through Google", Smith said.
Just Jen offers a full line of bridal wear for every member of the bridal party including brides, bridesmaids, maids of honor, mothers of the brides and flower girls. The full line of rhinestone-embellished bride T-shirts, just married clothing and bridal clothing can be ordered online at www.justjen.com, and is also available for wholesale to bridal shops and retailers.
For fashionistas who want to look just as stunning as "The Hangover" bridesmaids, JustJen.com is now offering a full line of clothing for the whole wedding party on the Just Jen website (www.JustJen.com). The shirts worn in the movie are the Nuptial Bridal Collection, and can be customized with your favorite rhinestone colors and shirt styles.
Founded in 2004 by entrepreneur Jennifer Smith, Just Jen is a leading online site dedicated to dazzling rhinestone apparel, bridal fashions and customized apparel for special events, groups and teams. The company creates custom boutique designs that are the ultimate sparkling indulgence. Just Jen is the online solution for bridal parties, bachelorette parties, birthdays, graduations, special events and more.
